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Projeto #159

CashHelper a Cashback community based platform

Link para protótipo

Área de intervenção
  • Erradicar a pobreza
  • Erradicar a fome
  • Saúde de qualidade
  • Educação de qualidade
  • Igualdade de género
  • Água potável e saneamento
  • Energias renováveis e acessíveis
  • Trabalho digno e crescimento económico
  • Indústria, inovação e infraestruturas
  • Reduzir as desigualdades
  • Cidades e comunidades sustentáveis
  • Produção e consumo sustentáveis
  • Ação climática
  • Proteger a vida marinha
  • Proteger a vida terrestre
  • Paz, justiça e instituições eficazes
  • Parcerias para a implementação dos objetivos

• CashHelper aims to introduce new and innovative business models of donation and fundraising to sponsor charities through cashback donations and to introduce the donation market with a free white label donation platform integrating Google Maps technologies with a database of causes to sponsor around the world.
• CashHelper’s approach will drive a reconfiguration of the donation services market by introducing White Label donation technologies, Google Map Charity Database, as well as Blockchain technologies for charitable giving.
• CashHelper endeavour to market itself as a unique community-based site that empowers buyers to make donations through the cashback money they receive when they buy through our site. Through cashback and vouchers technologies, used for social purposes, users are incentivised to sponsor charities and crowdfund causes of their choices and received Cashback and Cryptocurrencies for it.
• Our white label technologies also aims to help social enterprises fund charities and provide charities with free technologies to support their cause.

CashHelper uses affiliate technologies to empower user donation. Affiliation is a marketing technique allowing online merchants to distribute their product catalogue on affiliated websites and grow their online sales. Purchases of products made through the affiliated website are financially rewarded by a commission given to CashHelper for every sale made on the advertiser site.

Online sales represent, in 2015, in the UK £52.25 bn and it is growing at a rate of about 10 % per year .
 11 % of all online sales are made through Cashback (represents a £5.74 bn Market), 24 % is through vouchers (represents a 12.54 bn Market) .

The digital marketing power of online retailers represents a major market opportunity offering a foremost incentive for users to buy products at discounted prices through cashback and vouchers. The market in itself epitomises an untapped market potential worth 18.28 bn to raise funds for charities. For every purchase, users make on the represented merchant site we are essentially taping into the resource of the digital advertising affiliate market to help for charitable causes.

The business model of the site has been designed to promote the principles of equilibrium of John Nash (Nobel Prize in Economics in 1994). Such model offers a balance of payments between buyers and the sponsored non-profit organisations which, so far, is not offered by any competitors.